Content marketing agencies are easiest to compare on where the material comes from. Ours comes from your own sales calls and your own engineers.
Fewer pieces, each answering a question a buyer actually asks, written well enough that a salesperson would attach it to an email.
What Content Marketing Agencies Should Do Instead of Volume
Start with sales calls. The questions prospects ask, in the order they ask them, including the awkward ones about price. Those are the brief, and they get answered verbally a dozen times a month already.
Write fewer pieces properly. One thorough answer ranks better than six shallow ones and survives being sent to a prospect.
Interview the people who know. Your engineers and consultants hold the material, so the job is extracting and shaping it. An hour of their time beats a month of desk research.
Update rather than accumulate. A piece that ranks and goes stale deserves more effort than a new one, so revisions are first-class work on the calendar.
Written by People, Sourced From Experts
The argument and the writing are human. We use tools for research and outlines, and the thinking comes from the interview.
That produces something with a claim behind it: a specific figure, a named technique, a constraint competitors do not mention. If a piece would survive swapping your logo for a competitor’s, it goes back for another pass.
We write only about topics you can genuinely serve, so the traffic it earns is traffic your sales team wants.
What a Piece Looks Like
Fifteen hundred to two thousand five hundred words, structured around the question rather than around a keyword, with the answer in the opening paragraph.
Sources named, figures attributed, and internal links to the service pages that actually serve the reader next. Anything a prospect could challenge is either evidenced or removed before publication.
How the Program Runs
An interview round first, usually three or four conversations recorded and transcribed, which becomes the outline set for a quarter.
Then fixed price per piece, with the draft going back to the expert who supplied the material before it publishes. You own the transcripts, the outlines and the finished work.
Reporting is monthly against leads influenced rather than sessions, using the attribution described on digital marketing.
What You Get in the First Quarter
Typically six to eight substantial pieces, an updated set of existing pages that already rank, and a documented list of the questions still unanswered.
The engineer or consultant interviewed is credited, which is what makes the piece defensible when a prospect asks a follow-up question. Content marketing agencies working without that access produce something no salesperson will send. Tell us the three questions your sales team answers most often.
Related Services
Where content must earn coverage rather than rank, that is link building.
Where it exists and is not converting, that is conversion rate optimization. Where the store is the thing that needs to rank, that is e-commerce SEO.